Branding, Marketing Strategy, e-Books for Marketing

Archive for December, 2009

Bacon Across America: logo & PR

Posted in: Brand Platforms ♦ Monday, December 28th, 2009, 12:10 am ♦ No Comments

A family of four visiting all 50 states in a 40-foot RV... what were they thinking? They were thinking about what's really important: spending time together and expanding their horizons. We created a logo and press kit for this amazing trip. Find details at [...]

How can I save money by investing in a brand?

Posted in: Blogs, branding ♦ Tuesday, December 22nd, 2009, 2:20 pm ♦ No Comments

Let's face it. Organizations today are looking for ways to save, reduce their budgets, and ensure the money they spend works harder than ever. So why add a "brand review" to your costs? Because you can actually save money by defining and clarifying your brand. A clearly articulated brand and a se [...]

Is your marketing working as hard as you’d like?

Posted in: Uncategorized ♦ Sunday, December 20th, 2009, 9:27 am ♦ No Comments

Do you feel your organization offers great products and services--but your marketing isn't as effective as it could be? That's common among small businesses. You're working hard at what you do best. Why isn't your marketing working as hard as you? It may be that your communication efforts are dis [...]

How do I choose a branding agency?

Posted in: branding ♦ Friday, December 18th, 2009, 9:22 am ♦ No Comments

Are you interviewing firms to help you with re-branding? What should you look for? What questions should you ask? Look for a methodology. Branding is a process. The process should evaluate three basic areas – the state of your brand, the competitive environment and your target [...]

What makes a great brand?

Posted in: Blogs, branding ♦ Thursday, December 17th, 2009, 4:49 pm ♦ No Comments

At Zoyo Branding, we help organizations reach their potential by creating strong brands. What makes a strong brand? It may sound silly, but we summarize the answers with the vowels A, E, I, O, U: A for Authentic: The brand must “ring true” for every customer interaction. It m [...]

Zoyo Branding

Posted in: Blogs, branding, logos ♦ Wednesday, December 16th, 2009, 9:04 pm ♦ No Comments

It's a cluttered, fast-paced world. What can make your organization stand out? A strong brand. Zoyo Branding creates brands, brand messages, logos, and blogs for businesses in the Seattle area. A brand is an image, but it’s also a relationship built from each individual’s experiences wi [...]