Archive for December, 2009
Bacon Across America: logo & PR
A family of four visiting all 50 states in a 40-foot RV... what were they thinking? They were thinking about what's really important: spending time together and expanding their horizons. We created a logo and press kit for this amazing trip. Find details at www.BaconAcrossAmerica.com. [...]
How can I save money by investing in a brand?
Let's face it. Organizations today are looking for ways to save, reduce their budgets, and ensure the money they spend works harder than ever. So why add a "brand review" to your costs? Because you can actually save money by defining and clarifying your brand. A clearly articulated brand and a se [...]
Is your marketing working as hard as you’d like?
Do you feel your organization offers great products and services--but your marketing isn't as effective as it could be? That's common among small businesses. You're working hard at what you do best. Why isn't your marketing working as hard as you? It may be that your communication efforts are dis [...]
How do I choose a branding agency?
Are you interviewing firms to help you with re-branding? What should you look for? What questions should you ask? Look for a methodology. Branding is a process. The process should evaluate three basic areas – the state of your brand, the competitive environment and your target [...]
What makes a great brand?
At Zoyo Branding, we help organizations reach their potential by creating strong brands. What makes a strong brand? It may sound silly, but we summarize the answers with the vowels A, E, I, O, U: A for Authentic: The brand must “ring true” for every customer interaction. It m [...]
Zoyo Branding
It's a cluttered, fast-paced world. What can make your organization stand out? A strong brand. Zoyo Branding creates brands, brand messages, logos, and blogs for businesses in the Seattle area. A brand is an image, but it’s also a relationship built from each individual’s experiences wi [...]
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