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Archive for February, 2010

Is a tag line a brand?

Posted in: Uncategorized ♦ Thursday, February 25th, 2010, 9:49 am ♦ No Comments

Many people think their brand is a “tag line.” It is not. The Allstate brand is “security” and their tag line is “You’re In Good Hands.” The Nike brand is "victory" and their tag line is "Just do it."  Coke's tag line has changed over the years (including "It's the [...]