Branding, Marketing Strategy, e-Books for Marketing

Archive for June, 2010

Are you a brick wall?

Posted in: Uncategorized ♦ Monday, June 28th, 2010, 10:00 pm ♦ No Comments

Branding is about listening as much as it is about talking. But a lot of organizations are brick walls. They block out the opinions of their audience. As a brand creator, I spend a lot of time listening to people. For the project I'm working on now, I spoke with my client's current customers, [...]

HR and Branding

Posted in: Uncategorized ♦ Friday, June 11th, 2010, 5:05 pm ♦ No Comments

Everyone knows a brand is used to inform advertising and marketing messages. But one of my clients discovered that a brand can support Human Resources (HR). The hiring and firing of staff members is always a sensitive issue, especially for small businesses that don’t have a dedicated HR person. [...]