Archive for June, 2010
Are you a brick wall?
Branding is about listening as much as it is about talking. But a lot of organizations are brick walls. They block out the opinions of their audience. As a brand creator, I spend a lot of time listening to people. For the project I'm working on now, I spoke with my client's current customers, [...]
HR and Branding
Everyone knows a brand is used to inform advertising and marketing messages. But one of my clients discovered that a brand can support Human Resources (HR). The hiring and firing of staff members is always a sensitive issue, especially for small businesses that don’t have a dedicated HR person. [...]
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009