Branding, Marketing Strategy, e-Books for Marketing

Archive for February, 2011

Getting from brand blueprint to branded marketing

Posted in: Uncategorized ♦ Saturday, February 26th, 2011, 1:16 am ♦ No Comments

A lot of organizations understand the idea of a "brand." They can grasp the concept of crystallizing the identity of the company and determining the personality of a product, company, or service. When branding companies create a brand for their clients, they present their work in a document called a [...]

Architypes: which ones describe your brand?

Posted in: Uncategorized ♦ Thursday, February 24th, 2011, 8:54 pm ♦ No Comments

People all over the world pass down stories with characters or “archetypes.” Carl Jung introduced the idea of the “collective unconscious,” or a store of information held by all humans. Archetypes are easily recognized and remembered. When companies tie their brands in to archetypes, people [...]

Emerald BioSystems: Brand & web

Posted in: Brand Platforms ♦ Thursday, February 3rd, 2011, 7:12 am ♦ No Comments

This online store sells supplies for structural biologists. Problem was, customers had a hard time  finding the chemicals and tools they were looking for. Zoyo Branding did an extensive brand analysis in which we researched the ways scientists use the [...]

Kitsap Business Journal Highlights Zoyo Branding

Posted in: Uncategorized ♦ Thursday, February 3rd, 2011, 6:53 am ♦ No Comments

Zoyo Branding is a Seattle-area branding agency. We're located on Bainbrridge Island Washington, which is in Kitsap County. The local businss publication, The Kitsap Peninsula Business Journal, recently wrote an article featuring some pretty[...]