Archive for February, 2011
Getting from brand blueprint to branded marketing
A lot of organizations understand the idea of a "brand." They can grasp the concept of crystallizing the identity of the company and determining the personality of a product, company, or service. When branding companies create a brand for their clients, they present their work in a document called a [...]
Architypes: which ones describe your brand?
People all over the world pass down stories with characters or “archetypes.” Carl Jung introduced the idea of the “collective unconscious,” or a store of information held by all humans. Archetypes are easily recognized and remembered. When companies tie their brands in to archetypes, people [...]
Emerald BioSystems: Brand & web
This online store sells supplies for structural biologists. Problem was, customers had a hard time finding the chemicals and tools they were looking for. Zoyo Branding did an extensive brand analysis in which we researched the ways scientists use the [...]
Kitsap Business Journal Highlights Zoyo Branding
Zoyo Branding is a Seattle-area branding agency. We're located on Bainbrridge Island Washington, which is in Kitsap County. The local businss publication, The Kitsap Peninsula Business Journal, recently wrote an article featuring some pretty[...]
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