Branding, Marketing Strategy, e-Books for Marketing

Archive for May, 2011

Three big influences on your brand that you can’t control

Posted in: Uncategorized ♦ Saturday, May 28th, 2011, 2:15 pm ♦ No Comments

A company's brand is its identity. Companies spend lots of time defining and articulating their brands.  But as a corporate brander, you can only control part of your brand. Your brand is affected but three large influences that are out of your control. Those brand influencers are your audience, yo [...]

3 steps to generating leads with your web site

Posted in: Uncategorized ♦ Wednesday, May 18th, 2011, 8:27 am ♦ No Comments

Not every organization thinks about its web site every day. Lots of companies perform services (haircuts, gardening, educational consulting, whatever) that have nothing to do with the internet. Still, those people need a web site. Everyone needs a web site and everyone's web site should be used to g [...]

The single biggest difference between web marketing and traditional advertising

Posted in: Uncategorized ♦ Wednesday, May 11th, 2011, 5:56 pm ♦ No Comments

Remember when TV, print, and radio were the only three options a company had for advertising?  Those three media were the main options for marketers for, oh, the 50-year span between the year 1950 and the year 2000. Then, around the turn of the century, life as marketers knew it changed. The [...]

How to become a meme and go viral on the internet in 3 easy steps.

Posted in: Uncategorized ♦ Friday, May 6th, 2011, 1:37 am ♦ No Comments

What's a meme? A meme is a thing that goes viral on the internet. The Obama "Hope" poster is a meme. The video where Rebecca Black sings "Friday, Friday" is a meme. Your brand could become a meme, too. Here's how.

1. Know your brand.

What do you stand for? What’s your attitude? Who is y [...]