Branding, Marketing Strategy, e-Books for Marketing

Archive for July, 2011

Why do promotional give-aways work?

Posted in: Uncategorized ♦ Tuesday, July 19th, 2011, 12:29 pm ♦ No Comments

Give-aways. Companies all across the land slap their logos on coffee mugs, water bottles, t-shirts, buttons, letter openers... items useful and whimsical, ugly and beautiful. Why do they do it? Because it works. Here are some reasons why.

Reason 1: Keep your brand top-of-mind

Customers vi [...]

Graphic genius, Zoyo partner, honored in art show

Posted in: Uncategorized ♦ Friday, July 15th, 2011, 1:46 pm ♦ No Comments

Corianton Hale, is a featured partner at Zoyo Branding. His talents have brightened many graphic design projects for Zoyo clients. He's also great at designing posters and album covers and his work will be honored in a Seattle display July 16 - 20. The exhibit will be at Company Bar [...]

Do’s and Don’ts of Email Marketing

Posted in: Uncategorized ♦ Wednesday, July 13th, 2011, 9:58 am ♦ No Comments

Email marketing is a vital link between organizations and their audiences. With email marketing, it's all about building a relationship with your customer--and maybe even making some quick sales. Constant Contact is a leading email marketing services company, and Zoyo is a Constant Contact Soluti [...]