Archive for September, 2011
Zoyo Branding: PSAMA Award Finalist
The workday was just about ending when the phone rang. It was Kathy Cox, the president of the Puget Sound chapter of the American Marketing Association. The PSAMA is Washington State's largest professional marketing association. Kathy was calling to tell me that Zo [...]
How to get your brand to work by instinct
Would you rather be a brand that your customers "recognize" or a brand your customers "love"? What is the difference between being known and being adored? It could be the difference between "getting by" and making a profit. It's the difference between a restaurant that has a few empty tables and one [...]
Li’l Woody’s: Brand
What Seattle needs is another hamburger joint, right? Well, sure, as long as it has a strong brand. The founders of Li'l Woody's hired Zoyo Branding to find the essence of the experience, which tapped into a that deep desire to bite into the perf [...]
A great brochure in 4 steps
Print brochures are still a staple marketing tool. Even with the rapid rise that social media, brochures work. People want to take something in hand that allows them to consider an organization's benefits at the time and place of their choice. So how do you get a great brochure? Let's look at a r [...]
Branding: the fulcrum that makes marketing easier
A lot of organizations do marketing without doing branding. For those companies, every marketing effort is like lifting a heavy weight over their heads unassisted. Each time they do outreach, the organization stretches, sweats, heaves, and sometimes puts its back out. If a company does branding f [...]
Steve Jobs’ influence on branding
What was the influence of Steve Jobs? All of us who spent the 80's and 90's working on Apple projects know he was the vision behind so many great technologies we use today (whether or not they're Apple products... so many of Apple's competitors simply followed the tracks he made in the snow). One of [...]
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