Branding, Marketing Strategy, e-Books for Marketing

Archive for November, 2011

What are User Personas and how do they help marketing?

Posted in: Uncategorized ♦ Saturday, November 12th, 2011, 9:04 am ♦ No Comments

What are "user personas," how do you make them, and how do they help your brand? User personas help marketers (and web developers and anyone else who's trying to understand their audience) think about their offerings in real life situations. Organizations are often stuck thinking about their offe [...]

The Emotional Promise of a Brand

Posted in: Uncategorized ♦ Thursday, November 3rd, 2011, 7:37 am ♦ No Comments

Can a burger be so good you go out of your way for it? Can a bite become an event? If so, how do you build all of that yumminess into a brand? That was the challenge with Li’l Woody’s. To define the experience in this new, organic-yet-greasy burger joint in [...]