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Archive for March, 2012

4 easy steps to a great new company name

Posted in: Uncategorized ♦ Tuesday, March 20th, 2012, 11:35 pm ♦ No Comments

Naming a company is one of the hardest decisions for a startup, Just look at my company’s ridiculous name, Zoyo. (It’s a word of cheer from Africa, by the way.) This process does not need to be confusing or stressful. Here is a strategy that makes naming a new company – or renaming and old [...]

Hyla Middle School: Brand

Posted in: Brand Platforms ♦ Monday, March 19th, 2012, 7:04 am ♦ No Comments

To raise awareness and increase enrollment, Hyla Middle School engaged Zoyo to determine its brand plaform. We conducted the interviews, categorized the information, and uncovered a brand of "[...]