Branding, Marketing Strategy, e-Books for Marketing

Archive for May, 2012

Are you making the 4 biggest branding mistakes?

Posted in: Uncategorized ♦ Sunday, May 20th, 2012, 4:53 am ♦ No Comments

The secret to success. Wouldn't it be great if it were simple. It can be. We believe that the secret to success for innovative organizations is to understand their audiences' Mental Models. (And all organizations are innovative, right? Doesn't the saying go "innovate or die?") In our previous po [...]

Is your super innovative company also super vulnerable?

Posted in: Uncategorized ♦ Thursday, May 10th, 2012, 12:55 pm ♦ No Comments

Innovation brings progress and huge profits. Many say innovation is the best way out of the recession. But innovation is risky. Innovative companies have to bear the burden of teaching their audiences how to do things differently. Super innovative companies can also be super vulnerable. Is your i [...]

Recent work: A catalog for Education

Posted in: Uncategorized ♦ Friday, May 4th, 2012, 11:37 am ♦ No Comments

Education is important to us all and a strong basic value at Zoyo Branding. One recent project that we performed was editing the 2012 Clinical And Special Needs Assessments Catalog for Riverside Publishing [...]