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Archive for the ‘Blogs’ Category

How can I save money by investing in a brand?

Posted in: Blogs, branding ♦ Tuesday, December 22nd, 2009, 2:20 pm ♦ No Comments

Let's face it. Organizations today are looking for ways to save, reduce their budgets, and ensure the money they spend works harder than ever. So why add a "brand review" to your costs? Because you can actually save money by defining and clarifying your brand. A clearly articulated brand and a se [...]

What makes a great brand?

Posted in: Blogs, branding ♦ Thursday, December 17th, 2009, 4:49 pm ♦ No Comments

At Zoyo Branding, we help organizations reach their potential by creating strong brands. What makes a strong brand? It may sound silly, but we summarize the answers with the vowels A, E, I, O, U: A for Authentic: The brand must “ring true” for every customer interaction. It m [...]

Zoyo Branding

Posted in: Blogs, branding, logos ♦ Wednesday, December 16th, 2009, 9:04 pm ♦ No Comments

It's a cluttered, fast-paced world. What can make your organization stand out? A strong brand. Zoyo Branding creates brands, brand messages, logos, and blogs for businesses in the Seattle area. A brand is an image, but it’s also a relationship built from each individual’s experiences wi [...]