Branding, Marketing Strategy, e-Books for Marketing

Archive for the ‘Brand Platforms’ Category

Esthetician Danielle Cook – iBook

Posted in: Brand Platforms ♦ Tuesday, February 5th, 2013, 12:00 pm ♦ No Comments

A free iBook is a great way for a professional to share her expertise. Danielle Cook's fr [...]

Paul Sanders Photographer – iBook

Posted in: Brand Platforms ♦ Tuesday, February 5th, 2013, 11:47 am ♦ No Comments

An iBook of poetry alongside quirky photos is a powerful way to promote photographer Paul Sanders[...]

Bright Spectrum – web writing

Posted in: Brand Platforms ♦ Wednesday, December 12th, 2012, 12:40 pm ♦ No Comments

One of Seattle's top web and app coding companies, Bright Spectrum tapped Zoyo Branding to research and write the text for its new web site. Just goes to show, those who make web sites choose Zoyo for clear, powerf [...]

Hyla Middle School: Brand

Posted in: Brand Platforms ♦ Monday, March 19th, 2012, 7:04 am ♦ No Comments

To raise awareness and increase enrollment, Hyla Middle School engaged Zoyo to determine its brand plaform. We conducted the interviews, categorized the information, and uncovered a brand of "[...]

Li’l Woody’s: Brand

Posted in: Brand Platforms ♦ Monday, September 19th, 2011, 12:26 pm ♦ No Comments

What Seattle needs is another hamburger joint, right? Well, sure, as long as it has a strong brand. The founders of Li'l Woody's hired Zoyo Branding to find the essence of the experience, which tapped into a that deep desire to bite into the perf [...]

Kerrigan College Planning

Posted in: Brand Platforms ♦ Monday, June 6th, 2011, 11:51 am ♦ No Comments

Bonnie Kerrigan Snyder needed to hone her brand  and logo when her college planning business landed a major book deal. Read  testimonia [...]

Emerald BioSystems: Brand & web

Posted in: Brand Platforms ♦ Thursday, February 3rd, 2011, 7:12 am ♦ No Comments

This online store sells supplies for structural biologists. Problem was, customers had a hard time  finding the chemicals and tools they were looking for. Zoyo Branding did an extensive brand analysis in which we researched the ways scientists use the [...]

Seed Dynamics: Brand & Web

Posted in: Brand Platforms ♦ Saturday, January 29th, 2011, 2:19 pm ♦ No Comments

This Salinas Valley company prepares seeds for  commercial farmers. Seed Dynamics needed a web site that reflected their quality and high level of customer service--and most of all, a site that organized their many products clearly and intuitively. Working [...]

Emerald BioStructures: Brand

Posted in: Brand Platforms ♦ Tuesday, January 11th, 2011, 8:58 pm ♦ No Comments

Seattle area biotech  Emerald BioStructures had 12 successful years of experience when its parent company went belly-up. Newly independent, the research company needed to find and articulate its true identity in order to survive  the h [...]

Candidate Kim Coco: Logo, web

Posted in: Brand Platforms ♦ Tuesday, January 11th, 2011, 2:50 pm ♦ No Comments

Hawaii School Board member Kim Coco Iwamoto's toughest re-election competitor was the state itself--she was running against the idea of disbanding the board altogether. Zoyo helped her focus her message of representing the students not bureaucracy, designed a ne [...]

Winshuttle: Logo & Brochure

Posted in: Brand Platforms ♦ Tuesday, January 11th, 2011, 2:50 pm ♦ No Comments

Seattle-based Winshuttle creates software that complements SAP solutions. They needed a new logo and brochure for their partner network. And they needed it stat. Zoyo and [...]

Acme Prints: logo & branding

Posted in: Brand Platforms ♦ Monday, January 10th, 2011, 7:23 pm ♦ No Comments

This custom print shop, specializing in Indie rock T-shirts, needed to better understand its brand. Research revealed a company that doesn’t take itself too seriously, but it offers “seriously great service.” A hip, ironic, fun and super clean logo was the [...] Brand

Posted in: Brand Platforms ♦ Monday, January 10th, 2011, 11:48 am ♦ No Comments, a new website for job seekers, needed a to establish strong brand before it launched and wanted its team members to understand and embrace the brand. Enter Zoyo to identify brand positioning, brand statement and key messages.

Q&A with Jobfully CEO Mei Lu:

What are t [...]

Port Townsend Film Festival

Posted in: Brand Platforms ♦ Wednesday, March 10th, 2010, 7:39 pm ♦ No Comments

After ten successful years, the Port Townsend Film Festival needed to redefine its unique identity continue attracting a loyal, local following. Zoyo created a brand blueprint to document the PTFF identity. Here is an interview with Janette Force, Director of Port Townsend Film Festival.

What i [...]

Bacon Across America: logo & PR

Posted in: Brand Platforms ♦ Monday, December 28th, 2009, 12:10 am ♦ No Comments

A family of four visiting all 50 states in a 40-foot RV... what were they thinking? They were thinking about what's really important: spending time together and expanding their horizons. We created a logo and press kit for this amazing trip. Find details at [...]