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Archive for the ‘branding’ Category

The Tao of Branding

Posted in: branding, Uncategorized ♦ Tuesday, January 4th, 2011, 3:08 pm ♦ No Comments

The Tao Te Ching is the ancient text written several thousand years ago by Chinese philosopher Lau Tzo. The famous book outlines the essence of wisdom. The text is maddeningly cryptic, especially because it frequently makes statements that appear contradictory. Chapter 2 of The Tao[...]

How can I save money by investing in a brand?

Posted in: Blogs, branding ♦ Tuesday, December 22nd, 2009, 2:20 pm ♦ No Comments

Let's face it. Organizations today are looking for ways to save, reduce their budgets, and ensure the money they spend works harder than ever. So why add a "brand review" to your costs? Because you can actually save money by defining and clarifying your brand. A clearly articulated brand and a se [...]

How do I choose a branding agency?

Posted in: branding ♦ Friday, December 18th, 2009, 9:22 am ♦ No Comments

Are you interviewing firms to help you with re-branding? What should you look for? What questions should you ask? Look for a methodology. Branding is a process. The process should evaluate three basic areas – the state of your brand, the competitive environment and your target [...]

What makes a great brand?

Posted in: Blogs, branding ♦ Thursday, December 17th, 2009, 4:49 pm ♦ No Comments

At Zoyo Branding, we help organizations reach their potential by creating strong brands. What makes a strong brand? It may sound silly, but we summarize the answers with the vowels A, E, I, O, U: A for Authentic: The brand must “ring true” for every customer interaction. It m [...]

Zoyo Branding

Posted in: Blogs, branding, logos ♦ Wednesday, December 16th, 2009, 9:04 pm ♦ No Comments

It's a cluttered, fast-paced world. What can make your organization stand out? A strong brand. Zoyo Branding creates brands, brand messages, logos, and blogs for businesses in the Seattle area. A brand is an image, but it’s also a relationship built from each individual’s experiences wi [...]