Seattle area biotech  Emerald BioStructures had 12 successful years of experience when its parent company went belly-up. Newly independent, the research company needed to find and articulate its true identity in order to survive  the harsh economy of 2010. Zoyo performed an in-depth analysis of the Emerald brand, created numerous marketing materials, and renewed the company’s website to be SEO friendly, easier to update, and more targeted to the audience. The company  quickly rebounded and is now serving new clients and hiring additional scientists.