Branding, Marketing Strategy, e-Books for Marketing

How can I save money by investing in a brand?

Posted in: Blogs, branding ♦ Tuesday, December 22nd, 2009, 2:20 pm ♦ No Comments
How can I save money by investing in a brand?

Let’s face it. Organizations today are looking for ways to save, reduce their budgets, and ensure the money they spend works harder than ever. So why add a “brand review” to your costs?

Because you can actually save money by defining and clarifying your brand. A clearly articulated brand and a set of strong key messages make your other marketing programs work harder, dollar for dollar. Why?

Your brand makes you unique.

Your brand gives your product or service  a one-of-a-kind identity that sets it apart from your competition.

You brand has emotional pull.

Your brand emphasizes the aspirational reasons for a customer to choose you. When your products stand for something powerful like “freedom” or “creativity,” they’re much  more compelling those that only offer rational reasons to buy.
Your communication projects will be cheaper and faster.

Here’s another secret. When you’ve got a strong brand, your advertising, direct marketing, and web teams can all work faster and more efficiently. Your brand identity and key messages will guide them to do the correct work the first time–so you don’t waste time and money going back and forth, trying get it right.

Your marketing campaigns will be more effective.

And once complete, those branded programs become much more effective because they build off of each other. Your messages will have a recognizable consistency. Your communications will become elements of a larger, stronger force. And that force has a momentum that’s more powerful than a bunch of single, disparate pieces ever could be. Dollar for dollar, your marketing budget will work harder.

Why wait?

Contact us today and see how spending a little on branding today may save you a lot on marketing into the future.

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