What Seattle needs is another hamburger joint, right? Well, sure, as long as it has a strong brand. The founders of Li’l Woody’s hired Zoyo Branding to find the essence of the experience, which tapped into a that deep desire to bite into the perfect char-grilled burger. Li’l Woody’s now knows they deliver “your craving, done right.”  Today, the tiny, rustic joint is gathering a loyal following on Capital Hill.