How does Zoyo Branding Create a Brand? 
Zoyo Branding researches the three main factors that contribute to a brand:
- your organization’s true strengths
- the perceptions of your audience
- the external market
This research consists of asking and answering qualitative questions about your goals, benefits, plans, offerings–really any part of your organization that contributes to the “customer” experience. The research can take the form of phone calls, group meetings, individual meetings, or surveys depending on the scope of the project. This research can be extensive (up to three months) or minimal (complete in three weeks).
What do you get when you engage Zoyo Branding to determine your brand?
A brand blueprint is a report that describes your organization’s identity based on your unique attributes. This document distills information about your organization’s strengths and history, the way you’re perceived by your audience, and the competitive marketplace into one
The brand will show what’s unique about your company–an identity that everyone can easily grasp and repeat. It’s an identity that must ring true to those who work for you, those who shop with you, and even those who don’t.
What happens to the brand blueprint?
Creative Briefs for new projects: This brand blueprint becomes the basis of creative briefs that provide the direction for your next marketing and communication projects including logos, web site development, advertising, public relations campaigns, and e-media initiatives.
Employees: The brand blueprint must also be presented to all of the members of your organization so they can understand it and integrate it into their thoughts and actions. Employees are the key to making a brand come alive. Employees, more than anyone, can tell when a brand “rings true.” We know this. That’s why we work so hard on getting the brand right.
Guide for decision-making: When you’re trying to decide whether to add a new line of products, focus in on a new area, or even create new uniforms, take a look at the brand blueprint. Ask yourself if what you’re doing is in line with the brand. If it is, go for it. You’ll have more confidence in taking a risk with new idea when you know it is in line with your current brand. If your idea doesn’t seem to fit in with the brand as described in the brand blueprint… think hard about whether the decision is best for your company.
Why do I need a brand blueprint?
With a solid brand identity, you have confidence in your messaging, clarity in the direction that you’re taking your business, and a continuity of strategy—so the vision of your company can some to fruition. A solid brand allows you to move forward and make marketing decisions with confidence. Have you ever felt unsure that a logo, or an ad, or a press release “just isn’t right”? Well, once you have a brand, you will be able to identify logos, ads, press releases that are in line with your goals, your audience expectations, and your place in the overall market.
Zoyo Branding helps organizations create a solid, core brand identity upon which it can build its marketing platform. Zoyo brands are:
- Unique
- Authentic to the actual customer experience
- Tap into concrete and emotional benefit
You can use your brand blueprint in a number of ways
A brand that can become a platform for the new web site
A memorable identity for the company so it stands out in the minds of customers and the industry and justifies the fees for its products and services
Staff will have an aspirational idea to work toward
You can make marketing decisions with more confidence because you have a brand to guide you