Posts Tagged ‘archetypes’
Are you “more than happy”?
I just got off the phone with a representative from a large US corporation who told me she was "more than happy to take care of that" for me. The phrase, "more than happy" stuck in my mind. More than happy? What does it mean? Does it mean "happier" ? Or "ecstatic"? Is it some other state of mind [...]
First things first
You want to revise your website. Or reach out to a new audience. Or create a new logo. You have something in mind that you want to do. And you're in a hurry. I hear you, I hear you. You want to get that communication started. Time is money. Chop chop! So you run out and hire someone to start [...]
Architypes: which ones describe your brand?
People all over the world pass down stories with characters or “archetypes.” Carl Jung introduced the idea of the “collective unconscious,” or a store of information held by all humans. Archetypes are easily recognized and remembered. When companies tie their brands in to archetypes, people [...]
Is a brand the same as a tagline?
When I tell people I do branding, many say, "Oh, you come up with tag lines... like 'Just Do it'?" I completely understand that people equate brands with tag lines. But brands and tag lines are not the same things. Both are branding activities. But the "brand" is the idea that comes befo [...]
Tiger’s Hero’s Journey
Everyone in the branding world is talking about the new Tiger Woods commercial. It's the first time Nike's created a new ad featuring Tiger since his big scandal last fall. Columnist [...]
Archetypes and Branding
People all over the world pass down stories with easily recognizable characters called “archetypes.” Carl Jung introduced the idea of archetypes in the “collective unconscious,” or a store of information held by all humans. Archetypes are easily understood and remembered because they are s [...]
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009