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Posts Tagged ‘archetypes’

Are you “more than happy”?

Posted in: Uncategorized ♦ Monday, August 15th, 2011, 12:03 pm ♦ No Comments

I just got off the phone with a representative from a large US corporation who told me she was "more than happy to take care of that" for me. The phrase, "more than happy" stuck in my mind. More than happy? What does it mean? Does it mean "happier" ? Or "ecstatic"? Is it some other state of mind [...]

First things first

Posted in: Uncategorized ♦ Wednesday, April 6th, 2011, 6:46 am ♦ No Comments

You want to revise your website. Or reach out to a new audience. Or create a new logo. You have something in mind that you want to do. And you're in a hurry. I hear you, I hear you. You want to get that communication started. Time is money. Chop chop!  So you run out and hire someone to start [...]

Architypes: which ones describe your brand?

Posted in: Uncategorized ♦ Thursday, February 24th, 2011, 8:54 pm ♦ No Comments

People all over the world pass down stories with characters or “archetypes.” Carl Jung introduced the idea of the “collective unconscious,” or a store of information held by all humans. Archetypes are easily recognized and remembered. When companies tie their brands in to archetypes, people [...]

Is a brand the same as a tagline?

Posted in: Uncategorized ♦ Thursday, April 22nd, 2010, 8:50 am ♦ No Comments

When I tell people I do branding, many say, "Oh, you come up with tag lines... like 'Just Do it'?" I completely understand that people equate brands with tag lines. But brands and tag lines are not the same things. Both are branding activities. But the "brand" is the idea that comes befo [...]

Tiger’s Hero’s Journey

Posted in: Uncategorized ♦ Thursday, April 8th, 2010, 4:39 pm ♦ No Comments

Everyone in the branding world is talking about the new Tiger Woods commercial. It's the first time Nike's created a new ad featuring Tiger since his big scandal last fall. Columnist [...]

Archetypes and Branding

Posted in: Uncategorized ♦ Saturday, March 20th, 2010, 8:46 am ♦ No Comments

People all over the world pass down stories with easily recognizable characters called “archetypes.” Carl Jung introduced the idea of archetypes in the “collective unconscious,” or a store of information held by all humans. Archetypes are easily understood and remembered  because they are s [...]