3 Best Brands on Facebook

Why use Facebook to raise your brand awareness? Through Facebook you can interact with your audiences in an immediate, human, communal way. You can post timely info (sales, praises, holiday events) and people can provide instant feedback. Your Facebook page can be a fast way for customers to get vit [...]

Do you know the top four pillars of your brand?

A brand is a clear, simple, brief articulation of your organization's personality and benefits. When someone knows your brand, they  know what you stand for and—more importantly—how they are going to benefit from engaging with you. That all sounds great, you're thinking, but maybe it sounds too [...]

40% of small businesses increase digital marketing

Small and medium-sized businesses are shelling out for digital marketing in the third quarter of 2012. Maybe it's because digital marketing works. Digital marketing gives business a big bang for their buck, is highly targeted, and can be measured immediately. Market researcher [...]

Is your place on Google Places?

Why buy an ad in the Yellow Pages?  For free you can show up well in local searches using Google Places. Who uses Yellow Pages any more, anyway? At Zoyo Branding we've created a quick slideshow to explain [...]

Don’t think of it as Marketing. Think of it as Audience Development.

Think of Marketing as Audience Development

What is Marketing today? Marketing used to be a company getting on a loudspeaker and booming out messages to everyone, hoping someone will hear and respond. That model for promotion is so over.

Walk in your audience's shoes

Marketing is [...]

Are you making the 4 biggest branding mistakes?

The secret to success. Wouldn't it be great if it were simple. It can be. We believe that the secret to success for innovative organizations is to understand their audiences' Mental Models. (And all organizations are innovative, right? Doesn't the saying go "innovate or die?") In our previous po [...]

Can your brand compete with the world’s top 3 brands?

What’s the most valuable brand in the world? Your own, of course. But since we live in a competitive world, every year Interbrand, a large brand consultancy firm, puts out a [...]

What are User Personas and how do they help marketing?

What are "user personas," how do you make them, and how do they help your brand? User personas help marketers (and web developers and anyone else who's trying to understand their audience) think about their offerings in real life situations. Organizations are often stuck thinking about their offe [...]

How to get your brand to work by instinct

Would you rather be a brand that your customers "recognize" or a brand your customers "love"? What is the difference between being known and being adored? It could be the difference between "getting by" and making a profit. It's the difference between a restaurant that has a few empty tables and one [...]

Branding: the fulcrum that makes marketing easier

A lot of organizations do marketing without doing branding. For those companies, every marketing effort is like lifting a heavy weight over their heads unassisted. Each time they do outreach, the organization stretches, sweats, heaves, and sometimes puts its back out. If a company does branding f [...]

3 steps in creating a useable web site

Zoyo works with its clients to create usable web sites. Not just pretty web sites or informative web sites, but web sites that are acutally useful to the audience. We are lucky to work with some great web developers, including Michiko Swiggs, [...]

Why do promotional give-aways work?

Give-aways. Companies all across the land slap their logos on coffee mugs, water bottles, t-shirts, buttons, letter openers... items useful and whimsical, ugly and beautiful. Why do they do it? Because it works. Here are some reasons why.

Reason 1: Keep your brand top-of-mind

Customers vi [...]

Do’s and Don’ts of Email Marketing

Email marketing is a vital link between organizations and their audiences. With email marketing, it's all about building a relationship with your customer--and maybe even making some quick sales. Constant Contact is a leading email marketing services company, and Zoyo is a Constant Contact Soluti [...]

First step in branding: find yourself

My former colleague and branding expert Dean Crutchfield recently wrote an article in Forbes about why Pepsi Cola's launch of their "Refresh" program backfired< [...]

Kerrigan College Planning

Bonnie Kerrigan Snyder needed to hone her brand  and logo when her college planning business landed a major book deal. Read  testimonia [...]