Can your brand compete with the world’s top 3 brands?

What’s the most valuable brand in the world? Your own, of course. But since we live in a competitive world, every year Interbrand, a large brand consultancy firm, puts out a [...]

Are you “more than happy”?

I just got off the phone with a representative from a large US corporation who told me she was "more than happy to take care of that" for me. The phrase, "more than happy" stuck in my mind. More than happy? What does it mean? Does it mean "happier" ? Or "ecstatic"? Is it some other state of mind [...]

Graphic genius, Zoyo partner, honored in art show

Corianton Hale, is a featured partner at Zoyo Branding. His talents have brightened many graphic design projects for Zoyo clients. He's also great at designing posters and album covers and his work will be honored in a Seattle display July 16 - 20. The exhibit will be at Company Bar [...]

“Small businesses need brands too,” Beth Bacon tells Kitsap Business Journal

Once again, the local Kitsap Peninsual Buisness Journal wrote an article featuring the work of Zoyo Branding.  Below, in bold, is an exerpt from the lengthy  article dated Mar [...]

Candidate Kim Coco: Logo, web

Hawaii School Board member Kim Coco Iwamoto's toughest re-election competitor was the state itself--she was running against the idea of disbanding the board altogether. Zoyo helped her focus her message of representing the students not bureaucracy, designed a ne [...]

Jobfully.com: Brand

Jobfully.com, a new website for job seekers, needed a to establish strong brand before it launched and wanted its team members to understand and embrace the brand. Enter Zoyo to identify brand positioning, brand statement and key messages.

Q&A with Jobfully CEO Mei Lu:

What are t [...]

The Tao of Branding

The Tao Te Ching is the ancient text written several thousand years ago by Chinese philosopher Lau Tzo. The famous book outlines the essence of wisdom. The text is maddeningly cryptic, especially because it frequently makes statements that appear contradictory. Chapter 2 of The Tao[...]